PRIVACY POLICY

Last Updated: July 28, 2026

 

This Privacy Policy describes how Xie (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from xiekw.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date and take any other steps required by applicable law.

2. How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

Information We Collect Directly from You

• Contact details: including your name, address, phone number, and email.
• Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information: including your username, password, security questions, and other information used for account security purposes.
• Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect Automatically Through Cookies

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information to process your payment in order to fulfill your orders and provide you with products or services you have requested.

3. How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, and manage your account.
• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.
• Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you.

Summary of Personal Information Categories and Disclosures

Category of Personal Information	Categories of Recipients
Identifiers (e.g., name, e-mail address, phone number, billing/shipping address)	Business and marketing partners, payment processors, fulfillment and delivery services, IT vendors.
Commercial Information (e.g., records of purchased products, shopping history, support queries)	Business and marketing partners, fulfillment platforms, customer service systems, analytics providers.
Internet/Network Activity (e.g., cookie pixels, browser metrics, interaction history)	Advertising partners, performance analytics networks, tracking infrastructure vendors.

5. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Know / Access: Request access to personal information that we hold about you.
• Right to Delete: Request that we erase personal information we maintain about you.
• Right to Correct: Request that we correct inaccurate personal information we maintain about you.

6. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us via our official support channels provided on the website.